On the pre-landing page, as well as on the classic landing page, you can find elements of social proof:
- reviews and cases;
- expert comments;
Another version of the pre-landing page is an imitation of websites and online publications popular with the product's target audience.
In terms of form, a pre-landing page can be: news, blog article, forum feeds, redirection site page, analysis of the pros and cons of the product, video review, interview.