Other competitors of TikTok
Previously, Facebook, which owns Instagram, had already tried to launch an analogue of TikTok in the format of a stand-alone Lasso application, but the project had no success with a wide audience. However, Facebook is not giving up the idea, and probably plans to restart Lasso, redirecting the audience there from Reels.
The YouTube team has also introduced Shorts, 15-second videos, through its mobile app. Unlike stories, they appear on the channel alongside regular clips. You are able to use songs from YouTube Music to record those videos. The company believes that the launch of Shorts is an effective way to attract young audiences and a strong competitive edge in the fight for an audience with TikTok. Well, good luck, YouTube, the rest of the social networks are "bustling" a little faster.
Thus, Instagram, Facebook, and YouTube have already demonstrated their versions of TikTok and several other local Asian services like Kwai.